Sustainable Heating Without the Compromises

Heat pumps work best in well-insulated, modern properties with large surface-area emitters (like underfloor heating). If your home is older, has traditional radiators, or isn’t well insulated, a heat pump may struggle to deliver consistent warmth, especially upstairs or in colder months. You may also need planning permission or major changes like new pipework, radiators, and hot water systems. For many homeowners, these factors make electric radiators a more practical option.

In theory, heat pumps can be very efficient. They may deliver 3–4 units of heat for every 1 unit of electricity consumed (known as a Coefficient of Performance or COP of 3–4). But in reality this level of performance depends on the system being installed correctly, finely tuned, and paired with a well-insulated home. In colder conditions or with poor insulation, performance can drop significantly. Our ceramic core electric radiators convert 100% of electrical input into usable heat, and retain that heat longer, without the need for constant adjustment.

There are several to consider:

• Space: You need room for a large external unit and often a bulky hot water cylinder inside.
• Planning and permissions: These can be a barrier in conservation areas or listed buildings.
• Cost: Even with grants, full installation with necessary upgrades (insulation, pipework, etc.) can exceed £10,000.
• Complexity: Users often report needing to tweak apps or controls daily to optimise performance.

Our electric radiators avoid all of this. No outdoor units, no plumbing, no permissions, and no ongoing tuning.

Yes. Our premium German-made ceramic core electric radiators are built for steady, consistent performance. The Magmatic® core stores heat and releases it gradually, keeping rooms warm for longer without constant power use. You get quick heat-up times, excellent retention, and full control.

One of our experienced surveyors will visit your home to assess room sizes, insulation levels, your current heating setup, and your goals. We’ll then recommend a tailored solution based on what’s right for your home. If a heat pump genuinely is your best option, we’ll tell you that. But in many cases, we find electric radiators offer better value, more comfort, and far less complexity.

Absolutely. Our electric heating systems work well with solar PV and can be configured to take advantage of off-peak tariffs. We’ll talk through your current setup and show you how to maximise efficiency and savings.

Yes. If you’re looking to heat your home effectively, efficiently, and with greater control, our ceramic core electric radiators offer a strong alternative. The only exception is if you’re also looking for an integrated hot water system, in which case we can recommend add-ons like Sunamp thermal storage units, or discuss how best to heat water separately.